Branding • Web Design & Development • Packaging • Social Media Management • Graphic Design
Who is MarRosa’s Old World Cuisine?
MarRosa’s Old World Cuisine is a women owned sauce company who has recently expanded into pasta. Marcella, the owner, prides herself on creating products backed by family recipes and tomatoes sourced directly from Italy. MarRosa’s is a growing staple in the pasta isle and has recently expanded nationwide and is now stocked in stores you may know like Wegman’s and Giant Food Stores as well as smaller retailers.
Pivotal Change Rebrand
BEFORE:
AFTER:
NEW SIMPLE BRAND GUIDE:
Website Redesign
The goal of the website redesign was to create a more engaging experience that gave consumers a way to purchase a variety six pack online. Most of MarRosa’s sales come from large retailers and farmer’s markets. Marcella’s goal is to drive more online sales for repeat customers with this redesign.
HOME PAGE BEFORE:
HOME PAGE AFTER:
Organic Social Media
Inzpire meets with the MarRosa team once per month to understand priorities and create a content strategy. Once the plan is approved, Inzpire writes, designs and schedules posts for Instagram, LinkedIn and Facebook.
ORGANIC POSTING BEFORE:
ORGANIC POSTING AFTER:
Paid Social Media Creative
Instagram and Facebook ads were leveraged to help potential customer understand that MarRosa’s is now in a store near them. This ad pushed to her store locator.
ANIMATED AD CREATIVE:
Pasta Box Packaging Design
Sales Collaterol
8.5x11in WHOLESALER SALES SHEET (FRONT & BACK):
END CAP SIGNAGE FOR SUPERMARKETS:
5x5in FARMERS MARKET HANDOUT (FRONT & BACK):
STICKERS FOR THE TOPS OF JARS TO GIVE CUSTOMERS AN EASY WAY TO GET MORE IF THEY RUN OUT:
