Why is SEO so important? To put simply, if you plan on using the internet to grow your business—SEO is your digital bloodline. Traditional advertising channels will only deliver what you pay for (an ad runs out of money, results stop) but the right SEO strategy can...
A brand is the sum total of the experiences your customers and potential customers have with your company. A strong brand communicates what your company does, how it does it, why it does it and at the same time, establishes trust and credibility. Your brand’s success depends heavily on everyday interactions with your customers and potential customers. The images you share on social media, the messages you post on your website, the content of your marketing materials and so on, have a huge impact on a potential customer’s purchasing decisions.
Wordpress is the most popular content management system (CMS) in the world today. Don’t believe me? Check out these stats from 2017 here. In fact, 20% of the internet is powered by WordPress which means that over 75,000,000 websites are using Wordpress right now.
Creating a set of Verbal guidelines informs employees, contractors etc. on how to talk and write about your brand. These guidelines will provide a source of structure and the peace of mind to know your brand is represented correctly throughout your marketing.
When establishing a brand the second most crucial step is to take all of the foundational elements we discussed in Better Branding Part 1 and create a visual system that represents and visually connects those components.
Often times, when establishing a business, we skip over the step of developing and establishing our brand story. We are so busy trying to promote and sell, that we forget to create standards by which we are continually checking ourselves against for continuity and clarity in our marketing efforts.
As entrepreneurs and small business owners we try and tackle every part of our business that we can because “why pay someone else when I could just do it myself” right? We spend hours reinventing the wheel every time we have a new social post or sales sheet that needs to be designed. Only to come up with something mediocre at best, kind of sort of on brand and the frustration of having to do it all over again next week.
Is a meeting with investors quickly approaching? How about a new client pitch? If yes, then how prepared are you? What does your presentation look like? By having a strong, clean, professional and creative presentation you may just wow the audience and one-up your competitor.