A brand is the sum total of the experiences your customers and potential customers have with your company. A strong brand communicates what your company does, how it does it, why it does it and at the same time, establishes trust and credibility. Your brand’s success depends heavily on everyday interactions with your customers and potential customers. The images you share on social media, the messages you post on your website, the content of your marketing materials and so on, have a huge impact on a potential customer’s purchasing decisions.

Creating a set of Verbal guidelines informs employees, contractors etc. on how to talk and write about your brand. These guidelines will provide a source of structure and the peace of mind to know your brand is represented correctly throughout your marketing.

Often times, when establishing a business, we skip over the step of developing and establishing our brand story. We are so busy trying to promote and sell, that we forget to create standards by which we are continually checking ourselves against for continuity and clarity in our marketing efforts.