by Samantha Wood | May 1, 2020 | Branding
A brand is the sum total of the experiences your customers and potential customers have with your company. A strong brand communicates what your company does, how it does it, why it does it and at the same time, establishes trust and credibility. Your brand’s success...
by Samantha Wood | May 1, 2020 | Branding
Creating a set of Verbal guidelines informs employees, contractors etc. on how to talk and write about your brand. These guidelines will provide a source of structure and the peace of mind to know your brand is represented correctly throughout your marketing. Below we...
by Samantha Wood | May 1, 2020 | Branding, Digital & Print Design, logo
When establishing a brand the second most crucial step is to take all of the foundational elements we discussed in Better Branding Part 1 and create a visual system that represents and visually connects those components. Having a visual system will allow your brand...
by Samantha Wood | May 1, 2020 | Branding
Often times, when establishing a business, we skip over the step of developing and establishing our brand story. We are so busy trying to promote and sell, that we forget to create standards by which we are continually checking ourselves against for continuity and...
by Samantha Wood | May 1, 2020 | Branding, Marketing
Does your small to medium size businesses attend trade shows, Small local entrepreneur events or large corporate conferences on a yearly basis? If you answered yes keep reading. Do you have a both design that is cohesive with your marketing materials and...
by Samantha Wood | May 1, 2020 | Branding, Digital & Print Design, Marketing
As entrepreneurs and small business owners we try and tackle every part of our business that we can because “why pay someone else when I could just do it myself” right? We spend hours reinventing the wheel every time we have a new social post or sales sheet that needs...
